Among the 66 entrepreneurs featured in the piece, some brought focus to aspects of life such as friends, community, and health. One founder of a running shoes company found a counterintuitive reason for thankfulness in “fierce competition.” The rationale being that, placing oneself within a "sink or swim" setting pushes one to innovate and improve various aspects of their business, from product to process.
Another entrepreneur selected customers as a foundation for thankfulness. Gaining feedback from customers not only provides insight into what works best and what needs improvement, but provides a sense of purpose. This has to do with many customers detailing ways in which their lives were genuinely bettered by company’s products.
Mr. Litvin selected family as a core reason why he is thankful, with this matrix encompassing wife, kids, and pet. Spending the maximum time possible with his loved ones is a life priority as is valuing every experience life presents.
